A project to promote sustainable urban mobility
Shift2Sustain will improve mobility management
plans to drive behavioural change and
sustainable mobility
Stakeholder-centered solutions
Shift2Sustain is a Horizon Europe-funded project that develops, tests, and evaluates measures to improve the acceptability and effectiveness of Mobility Management Plans, supporting behavioural shifts towards more sustainable travel choices in urban areas.
In addition to traditional stakeholder engagement methods, the project also uses innovative approaches such as serious games to co-create MMMs, and gamified simulations and behaviour-based incentives to foster the adoption of sustainable mobility options and electric vehicle grid integration.
